Member-only story
What Sony Gains from Buying Bungie
Breathing Business: The Power of Creative Acquisitions
We all make choices in life, but in the end our choices make us. — Andrew Ryan, Bioshock
In a sudden turn of events, Sony has initiated it’s acquisition over Bungie, the once legendary Halo creator and now Destiny curator.
Sony has been dominating the single player, story driven games, but it’s lack a presence in the multi-player, FPS as a live service market. Now, they have an answer.
Killzone never worked for Sony, and it seems less likely they’d want to revive Insomniac’s Resistance, so why wouldn’t they pick up one of the best FPS studios in the market which years of experience.
The best thing about Bungie is that they provide you with the full product. Bungie doesn’t just dish out multiple content, but has a meaningful world and story behind its IPs, Destiny being a prime example of a universe with rich lore and lively characters.
Exclusives
From climbing technological dinosaurs in Horizon or surfing through worlds in Ratchet and Clank, Sony has perfected what it…
