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The Potential of Microsoft’s Acquisition of Activision Blizzard
Breath to Business: Taking from One, Giving to Another
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom. — Anaïs Nin
This was a shocking news for me. It’s really interesting how it just happened. Phil Spencer, CEO of Microsoft Gaming, was just reevaluating his relationship with Activision Blizzard over their lawsuit and employee misconduct, but to go out and buy the entire studio because their CEO wouldn’t budge might be one of the boldest moves in business.
It can have its drawbacks, but considering how poorly Blizzard was doing, there’s more more cause for celebration and concern. I think this means a way healthier business culture, freedom, and funding for their employees. That’s what really matters at the end of the day.
When the community wins, when the people win, we all win. You have passionate folk who always dreamed of making games come together, but now they finally have a chance to feel good about it.
And how Microsoft plays with the exclusivity of these franchises remains to be seen. After making both Starfield and The Elder Scrolls 6 exclusive to Xbox, they’re going to want to use their 69 billion dollars wisely.
