What Started as Innovation Ended as Stagnation

Apple’s March 2022 Peek Performance Review

Tales of Technology: Apple is Losing its Founding Fantasy to Financial Fallacy

Innovation distinguishes between a leader and a follower — Steve Jobs

Apple held its Peek Performance event on March 8th. It revealed the iPhone 13 (Pro), but apparently the coolest feature was a new green color. Really? That’s all they have to say? I guess it’s an accurate representation of a company called Apple, going from red to green.

The iPhone SE is a great example of Apple struggling to identify its core audience. Yes, while they do have most of the American market captured, that’s because of their exclusivity. It’s just very greedy of them to recycle the iPhone SE to capture the remaining market, but that’s so unlike what Apple has stood for. The best they could come up with was to move their A15 Bionic chip to a weaker, rebranded iPhone.

They’re literally taking a step back because they can’t go forward… literally just bringing back the home button.

Yea, you have this cool kids club going for you, but that’s because of how you kept you high prices and quality products, but now Apple has doubled down on reselling older technology…